How to Turn Leads Into Lifetime Buyers
By: Joe Stewart from http://workwithjstew.com
Are they opting in to your form, or calling you on the phone and emailing you?
Almost hunting you down to join your business?
Yet even after all of your hard work implementing lead generation tactics, nobody makes a buying decision or joins?
If you are struggling with this dilemma, keep reading… this article will help.
So the first question you need to answer is:
Why Do People Buy Stuff Anyway?
Sounds like a pretty simple question right? Think about the last thing you bought. Was it a pair of shoes? A new Xbox game? Or maybe you spent some money on advertising for your business because you need new customers or distributors in order to cover your overhead costs or personal bills.
With all that said, people make purchases for one reason and one reason only: to satisfy their needs.
So in order to sell stuff to other people, you must learn and understand their needs.
The first thing you need to realize is that your needs and their needs are exactly the same!
You need shelter, food and water, a love life, clothes and other survival necessities.
What about the stuff that you WANT? Not need?
Now although you probably didn’t NEED that new Rolex or pair of shoes, mentally you felt as though you had to have it right?
When I think about the last 3 things I purchased, some of them were purchased because I truly needed to and other items were bought only because I really wanted them, but they weren’t necessarily a need.
1. A new guitar.
2. Marketing & Advertising for my primary business.
3. The MLM Times domain name.
So lets go over that. Did I truly need a new guitar? Was it vital to my survival and basic needs? Of course not… I bought it because I wanted it. I like to play guitar and thought if I bought a new one I would practice more and it might make me sound better lol.
Did I truly need marketing and advertising for my business? Yes. Of course I can run free ads and use free strategies like blogging or video marketing, but those are forms of passive marketing which don’t always get results right away.
With active paid marketing, I know that qualified eyes are getting to my website and offer and if they opt in but don’t purchase right then and there, they are still in my sales funnel receiving email follow ups from my auto responder.
-Video Titles and calls to action
-How you construct your blog posts
-Calling your leads/following up
-The keyword you choose to target in blog posts
I hope you have enjoyed this brief article about ways to turn leads into buyers.