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MLM Prospecting: How To Prospect Your Leads With Posture
So if you have found yourself on this blog post then I would assume you were looking for some tips and training on how to literally pick up the phone, call your leads and prospects, and pre qualify them for your network marketing business.
It is not as easy as it sounds for some people…
Calling MLM Leads
Some people have a fear of picking up the phone because they are not sure what the person on the other line is going to think about them.
They stumble around, lose confidence, as well as lose control of the conversation to their prospect. You must show them that you are in charge of the phone call, and that you are the alpha leader.
If they start asking questions, remind them that you are the one qualifying them, and that you are the one asking the questions. If they have a problem with this, be sure to let them know your time is valuable and you will gladly end the call immediately if they can’t do it your way.
Think of it as you being the owner of a small business and bringing job applicants in for an interview. You ask them the questions, and at the end of the interview (phone call) you should feel confident in whether or not you are going to hire them for the position (promoter of your MLM).
MLM Recruiting Tips that would make your up line SCREAM!!!
It sounds harsh for some people, but this is the only way to truly show your prospect that as the alpha leader, you are in control of the situation not them.
You decide if they get more information about your business or not.
You decide if you are going to follow up with them or tell them you don’t feel they are a match for what you are putting together.
Try this on for size…
Simply say no to the next 3 leads that come in through your marketing efforts. Talk with them, ask them your pre-qualifying questions and go through your script. And then go on to tell them that you don’t think they are a match for your business at the present time.
Just imagine that for a second… You just told somebody with their credit card in hand, ready to join your company, that they are simply not allowed to join because you don’t feel they meet the criteria you are looking for. With that kind of posture, they will see you as a leader who does not care if people join your business or not because you are obviously already making money with or without them on your team.
I hope this post has showed you some insight about MLM prospecting, how to control the situation, as well as how to save time and money by pre-qualifying all leads, and establishing yourself as a leader while on the phone. Change your posture, see better results… I guarantee it.
I will see you on the beaches of the world…
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Quantity VS Quality
The quantity versus quality dilemma is one that every marketer is posed with in their journey to success. If those people are anything I was, then from the get-go they most likely subconsciously chose quantity. However, I’m not here to argue if that’s you or not. My goal here is to show you instead why everyone should be changing their recruitment strategy to focus on quality distributors.
Post-Cards, E-Mail Harvesting, Cold-Calling, Craigslist Ad’s, spam, spam, spam. Although they all go under a different name, every one of these is what is called a “guerilla-marketing” tactic. A friend of mine once justified his cold-calling strategy as a guerilla marketing tactic, and I couldn’t help but pity him. I’m sure in his head he’s trying to reach X-amount of distributors to reach that pin-rank and qualify for that bonus, or trying to increase the amount of matching bonuses he can receive, however this had led him on a road straight to wasted-effort and this is why.
There is nothing inherently wrong having 20, 40, or even hundreds of personally sponsored members in your organization, but the key that everyone is missing is that the strategies mentioned above lack one essential attribute – Duplication. That is the core of my article; A system like this is simply not duplicable. Multi-Millionaires like Randy Gage understand the importance of duplication marketing. Every 1 out of 100 successful marketers is going to have the “skill”, for lack of a better word, to duplicate speaking to leads that they get from post-cards, a bulk e-mail, or any other method.
It is extremely hard to get the trust needed to build a business relationship with someone that you have never seen in person. And for the one person that is the mesmerizing speaker and can do this, there are 99 others that will fail. Oh and don’t forget that this 1 person who can close a person in the blink of an eye, and has personally sponsored 100 in his first month, just sponsored 99 people who aren’t going to succeed and ultimately quit.
I would love to imagine him attempting to train those people on his “guerilla-marketing” tactics. Not only is he going to not have time to sleep, but his organization is going to look the EXACT opposite of the epitomized pyramid structure of a successful network-marketing team. 100 on first level, 75 on the second, 33 on the third, 12, on the second, and 3 on the first. What happens when those people quit. A domino effect of quitting from the bottom up until your organization has toppled and is back to ground 0 (distributors).
To put it simple – Quantity recruiting is not duplicable! So, for the few people reading this that do have that ability, I urge to you to put that trait in your trophy case of talents. So that leaves us the issue of quality recruiting. That’s a different article itself and I could write a novel on it if I chose, but if you’ve taken anything from this article then let it be to begin with a small group of 3-5 quality recruits, with a duplicable easy-to-learn system that you can teach them. They call it network-marketing for a reason; start with your network of people you personally know. There is going to come a time for horizontal expansion and recruiting huge amounts of people, but that comes later in your journey.
If you are ready to begin quality recruiting, but find yourself lacking a system that will help you do that then feel free to get in contact with me and I’d love to help you develop a winning strategy.
Undergraduate Marketing Student
B.S. Professional Sales
Minor- Social Media Marketing